Support for new parents
New parents across the Scottish Borders are being encouraged to take advantage of a scheme offering free £100 supermarket vouchers to help with the cost of raising a baby.
Discount supermarket Aldi is continuing its Mamia New Parent Fund, which gives one family each week a £100 voucher to spend on everyday baby essentials such as nappies, wipes and toiletries.
The retailer says the initiative comes as many families continue to face pressure from the rising cost of living. Its analysis claims parents who choose products from its Mamia baby range could save more than £550 during their baby's first year compared with leading branded alternatives.
Since the scheme launched earlier this year, Aldi says it has already given away thousands of pounds in vouchers to parents.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "The reality is that the costs don't stop once you've bought the pram and decorated the nursery – it's the everyday essentials that really add up week after week for parents.
"When you're suddenly buying supplies like nappies and baby wipes alongside your normal shop, even small savings can make a meaningful difference over the course of a year. That's exactly why we continue to invest in keeping everyday baby essentials affordable through our Mamia range, while our New Parent Fund is another way we're helping families during those early years."
Parents in Scotland can apply by emailing [email protected] with a receipt showing their latest Mamia purchase.