The hunt is on for Scotland's first canine ambassador

Does your dog have what it takes to be a star? If so VisitScotland might just have the perfect job for you both.

Saturday, 12th March 2016, 10:00 am
Holly the West Highland terrier on the beach at St Andrews

Working in partnership with recruitment agency Denholm Associates they are looking for the perfect ambassadog to follow its owner across Scotland’s Highlands and Lowlands, cities and towns and from bothies to pubs, taking in everything Scotland has to offer – and all documented on social media.

The VID (very important dog) may be called upon to attend star-studded events and photocalls, launches and even meet some famous faces along the way as part of VisitScotland’s Spirit of Scotland campaign. They will be able to talk (or bark!) about Scotland to the world on a dedicated ‘blog’ on highlighting their ongoing adventures and escapades and capturing the real spirit of the country.

Any dog living in Scotland is eligible to apply for the job and the winner will receive a special prize for its owner - an exclusive, inspirational and unique dog-friendly holiday in Scotland in 2016.

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Helen Campbell, head of global brand and marketing communications at VisitScotland said: “We are very excited to begin our search for an Ambassadog for VisitScotland. We are looking for an outgoing, sociable pooch who is able to capture the spirit of Scotland through their adventures and share them to inspire the world to visit.

“Scotland is the perfect destination for going on holiday, whether with a dog or not. You can explore ancient forests and shaded glens, take a walk along an award-winning beach and discover fascinating history in castles. We can’t wait to meet our new furry advocate and hope lots of fabulous dogs and their owners apply.”

To apply, dogs should get their owners to go to