College maintains priority outcome

The marketing team submitted an entry to a new category in the annual awards – Demonstrating Excellence in Communications and PR Activity.

One of the main focuses for the content of the entry was the college’s priority outcome which stated that it “should maintain and improve the reputation and status of the college within the local environment”.

Borders College marketing manager Cameron Reith said: “Being shortlisted for this award celebrates and recognises the hard work that our staff put into making the experience for our students as interesting and varied as possible.

“Being at College is not just about classroom learning, as the hundreds of news articles show. And as well as this, we have been able to meet one of the college priority outcomes.

“In many ways, being shortlisted for this award is recognition for the college staff as a whole, as it is they, and their students, who regularly create the exciting and varied opportunities that allow us to report on and share with the wider community.”

“Current research indicates that readers trust what they read in print far more than what is published online and, because in the Borders we have a number of local papers, the college set out to ensure that their news stories appeared in as many local publications as possible in addition to the regular online presence.

“This was evaluated and the subsequent award submission made.”

When surveyed, the majority of Borders College students said that the reason they chose to apply to the college was down to a ‘word of mouth recommendation’, which only reinforces the positive reputation that the college has, particularly in the local community.

In total, there were 45 submissions for the Annual Marketing Awards and the outcome of the nominations will be announced at a ‘BAFTA-style’ awards ceremony in Glasgow on March 3.