Borders blogs attract audience of 40,000

Six bloggers, known as the 
@Scotlanders, took part in the trip in June and have since been blogging to an audience of at least 40,000 people in over 100 countries.

Organised by VisitScotland in partnership with Borders Railway, the trip received assistance from European Funding. The project was designed to promote the region in light of the new Borders Railway, which is set to open in September of this year.

The railway should deliver a huge boost to the Scottish borders, ensuring easier access from other parts of the country. It is hoped that the bloggers’ visit and subsequent blogs will raise awareness of the region and encourage more visitors.

The bloggers visited many historic sites across the Scottish borders, including Jedburgh Abbey and Castle, Abbotsford House, and Floors Castle.

Paula McDonald, regional director of the Scottish Borders for VisitScotland said: “VisitScotland is helping to deliver an ambitious, targeted and co-ordinated marketing programme that brings the Borders Railway to life, targeting potential leisure and business visitors from domestic and international markets and encouraging them to visit the Scottish Borders.

“Inviting the @Scotlanders bloggers has been just one initiative which will help us promote the region on a world-wide scale encouraging more people to this great part of Scotland this year and beyond.”