Christmas comes too early

A little over a week ago, we saw the end of British Summer Time and last Sunday we were put out of our suspense with the final part of this seasons Downton Abbey on ITV.

Many have been critical of this, the second series of Downton, because of the speed at which the plethora of story lines have been rushed through but, more importantly, the number, frequency and duration of advertisements.

Some would say that the advertisements had been interrupted by a few moments of period drama, however, Julian Fellowes, the creator and writer of Downton explained in the House of Lords last week that, without the commercial revenue, the series simply could not have been made.

My gripe is not with the frequency, duration or number of advertisements but their nature and purpose. Summer is barely over, this country is suffering from the need for austerity and yet we are plagued by commercial exploitation through saturation advertising for Christmas.

I was brought up in an age when Christmas was a joyous festival to celebrate the birth of Christ, a family time for a few days at the end of December each year, not some excuse for greedy multinational conglomerates to blackmail parents and exploit the gullible into spending obscene amounts on unaffordable gadgetry and electronic trinkets for the gratification of the over-indulged and ungratefuL

Call me a humbug if you wish but I firmly believe this obscenity must be brought under control. Superstore chains such as Tesco, Morrisons, and Currys should be forbidden to advertise or display Christmas produce before the December 1 and should be encouraged to emphasise the real meaning of Christmas rather than merely its commercial exploitation.

Perhaps the “Holyrood Parish Council” could be encouraged to take the initiative and legislate to this effect, rather than waste their time and our money on Salmond’s pet projects!

A Graeme Morrison