Trust’s new boss says Abbotsford is ‘jewel in the crown’

Giles Ingram
Giles Ingram

Tourism expert Giles Ingram has been announced as the new chief executive of The Abbotsford Trust, which looks after Sir Walter Scott’s historic former home near Melrose.

Mr Ingram, 46, has extensive experience in the field of tourism and culture, having worked in Europe and 

In 2006 he moved to Northumberland where he set up the county’s first tourist board, still operating as Northumberland Tourism.

Mr Ingram joins Abbotsford from Experience Oxfordshire, where he was chief executive of the county’s tourism and cultural development agency.

He also has considerable expertise in the private sector, including the planning and launch of a destination marketing company and strategies to support rural estates.

Mr Ingram, who replaces Jason Dyer, who left in September and moved to Lichfield Cathedral as its commercial development director to be closer to his family, said he was delighted to be joining the team at Abbotsford.

“It will be an incredible privilege to have a role in looking after and welcoming so many people to as fascinating, beautiful and iconic a home as Sir Walter Scott’s Abbotsford.

“Famous throughout the world for nearly 200 years, and only recently reborn and brought to life through the dedication and investment of so many supporters, Abbotsford is a jewel in the Borders’ crown.”

Commenting this week on Mr Ingram’s appointment, trust chairman Lord Sanderson said: “The trustees, staff and volunteers here at Abbotsford are really looking forward to Giles joining us and leading the team forward in the next step in the 
Abbotsford journey; his arrival perfectly coincides with the house reopening on March 1.”