Employees at bus operator First Borders are backing the battle against prostate cancer, writes Bob Burgess.
First Group staff across the country have voted to make Prostate Cancer UK their Charity of Choice for the next three years.
They aim to raise awareness of the disease – as well as £1million for the charity – from a variety of events and promotions.
The managing director of First Borders, Paul McGowan, said: “My colleagues across the Borders voted in massive numbers, with many telling us they chose Prostate Cancer UK with family members that they care about in mind.”
The three-year project gets under way in April and includes advertising space on buses, trains and trams, as well as credit card-sized awareness leaflets.
Owen Sharp, the chief executive of the charity, commented: “This partnership will offer us an excellent platform in transforming public awareness of a disease which affects one in eight men, and reaching them early will make a life-saving difference.”
More than 40,000 men are diagnosed with prostate cancer each year.
First Group currently back Macmillan Cancer Support and previously Save the Children – raising £5.5million.