Brazen thieves grabbed 15 phones worth over £11,000 yesterday from a phone shop in Channel Street, Galashiels.
Police are appealing for witnesses to the incident, which happened at around 1.20pm on Wednesday, August 1 at the O2 store.
Three men entered the premises and while one attempted to distract staff, the other two stole 15 handsets, including iPhones, Samsungs and other android phones, from the display units.
In total, more than £11,000 worth of goods were taken and inquiries are ongoing to trace those responsible.
The first suspect is described as being white, 5ft 10ins tall with a stocky build and wearing a black baseball cap, green hooded top with a black patch on the shoulder and black shorts.
The second suspect is described as being white, 5ft 10ins tall with a stocky build and wearing a black baseball cap, green hooded top and black shorts.
The third suspect is descibed as being white, around 6ft tall with a medium build and wearing a black baseball cap, black hooded top., grey shorts and white trainers.
Detective Sergeant Callum Peoples from Galashiels CID said: “This was a brazen theft during the middle of the day, which resulted in several thousands of pounds worth of phone handsets being stolen.
“Anyone who can help us identify these suspects, or who has information that can assist with our investigation is asked to come forward.
“In addition, if you are approached by anyone looking to offload a phone handset without the appropriate packaging or proof of ownership, do not purchase it and contact police.”
Those with information can contact Galashiels CID via 101 and quote incident number 2124 of the 1st August.
Alternatively, an anonymous report can be made to the charity Crimestoppers on 0800 555 111.