A Facebook promotional competition for the I ♥ Gala campaign saw the iconic bags sent all over the world.
Pictures were sent in from as far flung places as the International School in Manila, Wellington, New Zealand and Fuerteventura.
It has also been embraced by members of the Romanian rugby team during the Rugby World Cup.
But the winning photo came from Tom Kyle, who sent his bag all the way to New York, New York, where it was seen draped on the statue of Hans Christian Andersen in Central Park.
Organiser Mark Timmins said: “The pictures in the competition captured the spirit of the competition, which was to show Galashiels to the world and we wish to thank everyone for their wonderful entries and hope that they are still loving and using their bags on a daily basis.”
Tom was presented with his prize of a Border Reiver statue, created and donated by Ballantynes of Walkerburn, at the h his Border Reiver, at the Salmon Inn in Galashiels, on Thursday afternoon.
Tom said that he was amazed and proud, to be the winner of the statue, which would hold a place of pride in his home.