Borders Sport and Leisure has launched a new initiative to help Borderers kick-start a healthier lifestyle through low-cost access to fitness facilities.
The Fight for Your Life campaign is offering Borderers the opportunity to sign-up for six-months of access to a number of the region’s leisure centres for just £99.
The deal, which is only available during January, offers unlimited access to gym, pool and fitness class facilities, enabling those who have not participated in exercise before to find out what suits them best.
Ewan Jackson, chief executive of Borders Sport and Leisure, explained: “We have never taken an approach like this before, however inactivity is now such a huge issue and has such dramatic effects on lifespan that we feel it is time to try something different.
“The campaign aims to take away barriers that may prevent people from participating in exercise – whether it is cost, apprehension over attending formal inductions or difficulties in sticking to a rigid attendance schedule.
“Our Fight for Your Life access provides free rein to experience what we have on offer for an amazing low cost.
“It gives people the chance to kick-start the new year with a healthier outlook and provides access to a range of activities, from gym facilities and swimming to a wide programme of different classes.
“Our hope is that this will enable people to find an activity they enjoy so they can opt for the right kind of leisure membership for the future and change their lives for ever.”
The new Fight for Your Life campaign will run for one month only (throughout January).
For more information, just drop into your local leisure centre or BSLT-run swimming pool.