THERE’S no time for hibernation among the region’s tourism operators, says VisitScotland.
The tourism organisation is running a national campaign featuring “Winter White” in the Borders.
And the promoters hope it will be as successful as its earlier “perfect day” promotion in the spring and summer which it says generated nearly £1.4million for the area.
The Borders director of VisitScotland, Sandi Hallowell, said tourism is growing faster than other sectors, including manufacturing and retail, but warned against complacency.
“Tourism will be at the heart of economic recovery in Scotland, but in order to provide long-term sustainable growth we must attract more visitors at all times of the year.
“That is why the Winter White campaign is so crucial. There are a great many tourism businesses in the Scottish Borders who are tapping into this potential and the more that follow suit, the bigger the benefit will be for the region overall.”
Melrose, Kelso, Selkirk and Peebles are highlighted on www.visitscotland.com/white promoting arts and craft shopping and walking and cycling in the area.
The campaign also highlights food producers, providers and experiences in the Scottish Borders promoting the region’s award-winning restaurants, bistros and delicatessens.