Figures show Radio Borders has 50% share of market

Radio Borders enjoyed a local audience market share of 51%, according to the latest listening figures.

Friday, 30th October 2015, 2:28 pm
Keith Clarkson at Breakfast has increased its share to 37.9% amongst all adults 15+.

It was just one of a number of Bauer Media Scotland local stations celebrating success for results in Q3, with Clyde 1, Northsound 1, Tay FM, MFR, West FM and Forth 1 also receiving positive news.

As well as capturing the majority of local listeners, figures released by industry body RAJAR (Radio Joint Audience Research) reveal that the Radio Borders ‘Keith Clarkson at Breakfast’ has increased its share to 37.9% amongst all adults 15+.

Graham Bryce, managing director of Bauer City Network, said: “These latest figures are an absolutely terrific set of results for our stations across Scotland and demonstrate that we consistently get close to our listeners with rich and engaging local content.

Sign up to our daily The Southern Reporter Today newsletter

The i newsletter cut through the noise

“We continue to invest in local presenters, news, travel and sports teams to ensure that our stations, already rich in heritage, remain somewhere relevant that our listeners know they can trust and go to for entertainment and the best music.

“The success is all credit to our talented teams, not only on air but all the support behind them, while we also say a huge thank you to our local station listeners across Scotland for continuing to tune in.”