Continued success at Rutherford SEAT

Seat Alhambra
Seat Alhambra
Share this article

Rutherford SEAT, Scotland’s longest established SEAT business, continues to grow from strength to strength.

As a result of increasing demand for new SEAT vehicles, the company is to take on an additional sales executive.

New Leon Seat Family

New Leon Seat Family

Rutherford’s takes great pride in providing exceptional levels of service and in recent surveys has firmly established itself as one of the country’s top 10 performing dealers for customer satisfaction in the 120-strong dealer network.

Steven Gillanders, who was appointed as the brand manager just over 12 months ago, attributes the recent improvements to the continued success of the SEAT brand, coupled to the level of personal service available from a local family-owned business.

“Having previously worked with specialist franchises, I have been impressed by the continuing improvement to the SEAT range of vehicles. With sales increasing by 45 per cent year on year and new models being introduced to the range, the success looks set to continue.

“The new SEAT Leon has just been voted the prestigious Auto Express Overall Car of the Year 2013 and Best Family Compact Car, beating the sister group Skoda Octavia and Volkswagen Golf in that very competitive sector.

“The Alhambra was also voted best MPV in the same awards for the second year running, in addition to being What Car’s best MPV for the past three years.

“With an estate version of the Leon due at the end of the year, ongoing improvements to other models in the range, coupled to some fantastic consumer offers, make it the perfect time to choose a new SEAT from Rutherford’s.

“We have an amazing number of customers who are very loyal to Rutherford’s and SEAT as a brand who come back time and time again to buy their cars from us.

“As the only Volkswagen Group main dealer in the Borders, we have exacting standards to achieve and the benefit of that is then passed on to the customer.”

As well as achieving notable successes in both sales and aftersales customer satisfaction indices, Rutherford’s is also recognised as one of the country’s top performing dealers in their own territory, achieving a market share for SEAT in the Borders which is more than twice the national average.

The appointment of an additional sales executive will allow Rutherford’s to build on the recent success and on the personal level of service the company provides.

For further information on the SEAT range of vehicles, or indeed any of Rutherford’s select SEAT approved used cars, please visit or call Steven at the dealership on 01896 848419.