AN appeal has been issued for Borders residents to help promote the region’s presence at this year’s Royal Highland Show which starts at Ingliston on June 23.
More than 40 businesses from the region are being assisted to exhibit at this year’s event and Scottish Borders Council (SBC) is seeking volunteer “butlers” to circulate, attracting visitors to the Borders’ five showcase areas.
These helpers will be provided with complimentary show entry and a special uniform for the day – an eye-catching butler costume which highlights the region’s historic visitor attractions and also the top levels of service offered across all aspects of Borders business.
Richard Sweetnam, from SBC’s economic development department, said: “Our ideal would be to have volunteers who have some drama experience and are confident in speaking to the public, but we’d love to hear from anyone, male or female, who might be interested in helping out.
“As well as playing an important part in promoting the region I am sure it will be great fun and the volunteers will have free time to enjoy the show.”
For more information on becoming a volunteer butler at the Royal Highland Show contact Yvonne Bruce or Karen Finlay on 01578 722690 by Tuesday.
Companies providing food and drink to outdoor activities, events, history, culture and luxury goods will be in five special areas.
SBC’s economic development spokesperson, Councillor Vicky Davidson, said: “Last year, over 185,000 people attended, including many overseas visitors, so this is a fantastic opportunity to showcase Border businesses and the region as a whole.”
The countryside area will feature businesses involved in recreation and outdoor sports while in the food and drink pavilion, 12 of the area’s top producers will give visitors the chance to see and taste their wares. The shopping arcade will feature cutting-edge cashmere and textiles designs ranging from well-established knitwear producers to award-winning new start, Jaggy Nettle, the creator of the Tweed Hi-Top.
Additional marquees will highlight the region’s visitor attractions and events programme.
Businesses are being assisted to exhibit at the event by the show’s presidential team and other agencies, including SBC.
One of the businesses taking part is the Morebattle-based Thistle Trike Tours.
The company’s Ian Douglas said: “We will use the show as a platform to highlight our trike tours of the Borders. Being able to exhibit at the event as part of a major showcase is a great opportunity.“
For more information see www.royalhighlandshow.org