PR firm aims to help farmers raise profile

Anna Davies (Scene & Herd)
Anna Davies (Scene & Herd)

It is widely accepted that it is vital the public understand the importance of farming in Scotland.

That’s why Anna Davies started Scene & Herd PR and Marketing back in 2009, initially working part-time alongside her role as communications and marketing manager for industry leadership organisation Scotland Food & Drink.

Last year she moved to work full-time on Scene & Herd after a five-year stint working in communications for the National Farmers Union Scotland made Anna realise there were many farmers running diversified businesses, or businesses, selling to farmers, that needed help promoting their ventures.

In addition, Anna was also aware that many small and medium-sized food and drink businesses also needed somebody to help grow their profile.

“There are a number of very good city centre PR and marketing agencies, but they aren’t able to specialise in such a niche area, and so Scene & Herd is able to offer a specialised service run by people who really understand food, farming and the countryside,” she told The Southern.

Anna was recently joined at Scene & Herd by Ross Montague after ‘Monty’ came in as a shareholder.

Based near Haddington where the Scene & Herd office is located, Anna and her arable farmer husband, William Thomson, are expecting their first child next month.

Monty, a former director of the Scottish Countryside Alliance, is married to Moira and the couple live on her family farm outside Lauder and are also expecting their first baby shortly.