Couple in new frame of mind with rebranding

Toby and Alison Watts, with 'Savvy Lad' James Murray (centre)
Toby and Alison Watts, with 'Savvy Lad' James Murray (centre)

Fourteen years after buying McHardy’s Art & Framing, Toby and Alison Watts are re-launching after receiving help from a networking group.

Tweed Art will open in Peebles on Saturday following refurbishment and rebranding.

The Watts have been assisted in the venture by Business Savvy, a Peebles-based business networking group, which they joined last year.

A business health check highlighted the need for the company to focus on its brand, its products and its marketing strategy.

“We had a business analysis done, which made us look at our business in a clearer light,” said Toby.

“Heather Gordon, from Business Savvy, cleverly pulled together a team, including retailing and branding experts, to help us.”

James Murray

James Murray

Business Savvy introduced Tweed Art to a couple of other local businesses; retail specialists Retail Mentors and branding and marketing experts Brand Satellite.

Heather also introduced Tweed Art to Peebles High School pupil James Murray – one of the ‘Savvy Lads and Lasses’.

Developed in consultation with the Institute of Leadership and Management, the programme enhances young people’s enterprise and employability skills and also offers an accredited qualification equivalent to a Higher.

James has been studying the rebranding process as part of his training.

By rebranding, Toby and Alison are hoping that Tweed Art becomes as well-known for the original art it sells, as it is for its high-quality picture framing.

In 2001, Toby became a Fine Art Trade Guild’s ‘Guild Commended Framer’ and is still the only one in the Borders today.

Alison said: “We have selected our range of original art from around Scotland and further afield. Each piece that we supply is handmade and finished by the artist.

“Peebles has a wealth of talented artists, so it makes sense to display their work on the wall of the gallery. We shall be introducing a featured artist of the month, as well as featuring other artists from around Scotland.”