Just nine months after opening, Born in the Borders has proved such a hit that this week sees it lend its identity to another great local venture.
Owner John Henderson opened his Scottish Borders Brewery just over four years ago and it was last year that John and his team branched out with the opening of the Born in the Borders visitor centre in the glorious rolling Teviot Valley between Hawick and Jedburgh.
The visitor centre showcases and sells all that is good about local produce from this region, including the Scottish Borders Brewery’s range of craft beers.
But so strong has the Born in the Borders identity become that this week sees its stablemate, the Scottish Borders Brewery, rebranded as The Born in the Borders Brewery.
“Born in the Borders has created a very successful and distinct brand identity and given that many of the customers for our beers refer to the brewery as simply ‘the Borders Brewery’, it seemed logical to merge the two separate identities into one single strong brand,” John told us this week.
“Born in the Borders encapsulates all that is good about our whole ‘from plough to pint’ ethos when it comes to our beers and tying it all together under one roof, so to speak, made perfect sense.
“It also makes everything clearer for customers and visitors, and Born in the Borders succinctly sums up the whole process behind our range of craft beers.”
John says the merger of the two brands will also open up future development projects, such as brewing courses.
“We want to find as many ways as possible to get people involved in the process of making things,” added John.
And with up to 40 local outlets and many more nationally now serving such popular beers as Foxy Blonde and Game Bird, it is clear the brewery side of the business is proving every bit as much a success story as the visitor centre.
John added: “There is so much to celebrate about everything that gets made here in the Borders, but no one single place where locals or tourists can go to discover it.
“Our aim was always to create a one-stop venue for everything good that our region has to offer and this merger of our two brands helps cement that process.
“We are very proud to be a Borders-based company and this is a very exciting time as we see our plans coming to fruition.”
By using its own barley from the surrounding fields in the Teviot Valley, along with its own water and then feeding the spent brewing grains back to its own cattle, The Born in the Borders Brewery and visitor centre is the ultimate local success story. And as if to underline that fact, Born in the Borders has now been shortlisted in The Scotland Food & Drink Excellence Awards, which are run in partnership with the Royal Highland and Agricultural Society of Scotland (RHASS).
The awards have been recognising and rewarding the very best in Scottish food and drink for many years.
Nineteen categories celebrate excellent Scottish food and drink across retail, foodservice and business awards, with Born in the Borders named in the Scottish Sourcing category, sponsored by Visit Scotland.
The Excellence Awards ceremony and dinner will take place on May 27 at the National Museum for Scotland in Edinburgh.