Radio Borders retain top status in national awards
Radio Borders has reported a strong start to the year with large audience growth, according to the latest listening figures from industry body RAJAR* (Radio Joint Audience Research).
And the station is celebrating even more good news after being named Radio Station of the Year – for the second year running.
The award came the way of the Radio Borders team in the under 500,000 TSA (Total Survey Area) category at the 2016 Arqiva Commercial Radio Awards in London, which were held last week.
Audience statistics for the opening three months of 2016 saw Radio Borders attaining its highest market share in almost five years.
The station now finds itself holding 36.4% of the audience across the Scottish Borders and north Northumberland.
The station’s popular Keith Clarkson at Breakfast show has upped its market share to 42.2%, a 2.3% increase on the previous quarter.
Lynsey Graham, station director of Radio Borders, said: “To win Arqiva gold for a second year in a row is an amazing achievement and now these brilliant audience figures from RAJAR have completed the perfect week for Radio Borders.”
She continued: “From covering the biggest ever UK National Lottery win in Hawick and our comprehensive coverage of the Kings of Sevens local rugby series to Keith Clarkson at Breakfast launching ‘Win it Minute’ giving listeners the chance to win cash prizes, we’re proving time and again that we are the local voice for the region.”
Graham Bryce, Managing Director Bauer City Network, owners of the award-winning station, said: “On behalf of everyone here at Bauer we would like to pass on our heartiest congratulations to Radio Borders for being named UK Station of the Year at the Arqiva Awards for the second year in a row.
“It is a tremendous accolade to again win gold in this category and that is a testament to the fantastic team in place.
“The Arqiva results and latest RAJAR figures highlight how Radio Borders is in tune with what our listeners across the Borders want. Our rich heritage of more than 25 years in this sector has resulted in an unparalleled understanding of the market. This, mixed with in depth local knowledge, local management and on the ground local expertise, ensures we bring our listeners truly relevant content.”
He summed up by looking to the future, adding: “I now look forward to even more success for Radio Borders this year.”