How to nail your pitch to investors
Are you ready to brave the dragon’s den to win an investment? There are some tricks to help you attract success.
Pitching to investors is one of the most important parts of gaining capital for your business. It does not matter at what stage your business is at, you are always going to have to raise capital for it. As a result, you need to make sure that you are always in the best position when it comes to making that pitch to the investors. Here are some of the ways you can make sure you nail your big pitch.
Know your pitch details perfectly
While you can rehearse the pitch itself over and over, you also need to make sure that you know the details perfectly so you can recall them at a moment’s notice. Any pitch is going to include a portion where you speak to the investors directly and they will get to ask you more questions about your brand. If you want to impress them, you will need to be able to answer these questions quickly and professionally.
Don’t skip over any information in your prep work that could result in you losing an offer of investment later down the line. The ability to recall details in this way is going to be key in creating coherent and intelligent answers that will impress your potential investors.
Research your investors
One of the worst things you can do is walk into that room without a clue who you are actually pitching to. You will no doubt have done your research to select investors in the first place. For example, if you have a tech company, you may have reached out to key figures like Akriti Dokania and Tej Kohli London.
Top investors not only want to see different things, but varying techniques will appeal to each of them. You need to know how to tailor your approach so you are speaking to each of them directly. A tailored approach is more likely to grab you the investments you need.
Be confident in your delivery
So many people get up in front of their audiences and freeze. This is completely natural and is to be expected, especially if this is one of your first few pitches. However, you should work to make sure that this is not something that affects you. Knowing how to jump over the first hurdle of stage fright is key, and you will soon be delivering a pitch with confidence.
Stand tall, look your audience directly in the eye, and speak with a clear and confident voice. Even this will be enough to give the air that you are a confident speaker, no matter the anxieties and stresses you are feeling internally.
These are some of the best tips for nailing a pitch first-time. You need to make sure that you are doing everything within your power to be confident and smart, no matter what. Don’t make the mistake of rushing into a pitch feeling under-prepared. If you know exactly what to expect from it, you will be able to deliver a pitch that is more successful overall.