Bookshop is buzzing with double celebration

Picture by Philip Hollis for DT .   22-2-12'Dt Shop Awards 2012  London'Pic Shows:  Mary Portas presented the award for Book Shop 'to Bill & Rosamund de la Hay from MAIN STREET TRADING
Picture by Philip Hollis for DT . 22-2-12'Dt Shop Awards 2012 London'Pic Shows: Mary Portas presented the award for Book Shop 'to Bill & Rosamund de la Hay from MAIN STREET TRADING

The Main Street Trading bookshop in St Boswells is celebrating a double whammy this week.

As well as hosting a special children’s author event to mark World Book Day, staff are celebrating winning one of the Telegraph Magazine’s prestigious shop awards.

Today, author Tamara MacFarlane will entertain Borders schoolchildren by reading from her book, Amazing Esme, which follows the wildly imaginative adventures of Esme as she leaves behind her circus home for the first time to spend the summer with her cousins Magnus, Cosmo and Gus at Maclinkey Castle where it’s easy to get lost and where you can discover all sorts of weird and wonderful animals in unlikely places.

Rosamund de la Hey, the shop manager, and her husband Bill believe that reading should start from the earliest possible age, so the children’s section is particularly important to the shop.

As part of World Book Day, Main Street Trading is also stocking the £1 books – every primary school child is given a £1 voucher (funded by publishers and booksellers) meaning every child can have a book. For more information visit www.worldbookday.com/about/

Author events are just one of the reasons why Main Street Trading was recently voted a winner of the prestigious Telegraph Best Small Shops in Britain award.

Now in their sixth year, the awards focused this year on the small, independent retailers on Britain’s high streets. The categories were women’s fashion, men’s fashion, interiors, health and beauty, food, wine, books, children and best corner shop or village shop.

Telegraph readers voted and the three shops with the most votes in each category were then visited by a team of Telegraph judges who selected the winners.

Lorna Bradbury, Telegraph Magazine deputy literary editor and a judge in the Tawards, said of Main Street Trading: “Here you will find an eclectic collection of books, carefully selected and elegantly displayed. But you will also find a bustling cafe – and a vast, and growing, programme of events.

“The thing that really sets this bookshop apart is its personal touch. The books are displayed on large tables at the back of the shop floor, allowing for more of a curated selection than is usually possible.”

Mary Portas, shop columnist for the Telegraph Magazine, said: “Telegraph readers love their local shops and realise just how important it is to celebrate the good ones. These awards give the cream of the crop the recognition they deserve.”

Rosamund said: “We have long admired the Telegraph shop awards for championing the passion and innovation alive in the independent sector.

“As an independent bookshop in a rural location, we are largely dependent on customers travelling to visit us. In a world where it couldn’t be easier to buy books online, we are incredibly grateful to them for voting for us and valuing the experience.”