A Borders business tycoon has thrown the weight of his fast-growing national tyre chain behind efforts to promote adoption of children.
This week is National Adoption Week and main sponsor for 2013 is the Blackcircles.com online tyre firm, founded over a decade ago in Peebles by Mike Welch.
In April, Blackcircles.com, which has 50 staff in Peebles, reported a 30 per cent increase in sales to £23.2million.
And the company boasts ex-Tesco chief executive Sir Terry Leahy among its shareholders.
Run by the British Association for Adoption and Fostering (BAAF), the initiative is aimed at helping find new families for the 4,000 UK children in care.
Mr Welch is passionate about supporting adoption, as he himself was adopted.
“We’re delighted to support National Adoption Week, and it’s a campaign very close to my own heart as I was adopted as a young child,” he said.
“The work of the BAAF is tireless and extremely important to the thousands of kids in need of adoption and fostering.
“I have first-hand experience of just how vital is the work that these agencies do. The problem is smaller charities like these tend to get overlooked a bit and find it difficult to compete against bigger campaigns.
“But I believe we can help make a difference, maybe bringing a bit of commercialism to what is a wonderful charity. And perhaps we can also help dispel a few of the myths that prevent people coming forward as potential adoptive parents.”