No monkey business over zoo poster for Gala student

Edinburgh College-Zoo
Edinburgh College-Zoo
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There was no monkeying around for Galashiels art student Alistair Kerr when it came to designing a poster for Edinburgh Zoo.

HND Graphic Design student Alistair was part of a team from Edinburgh College that were given just one week to devise and pitch a new creative campaign for Edinburgh Zoo, focusing on boosting visitor numbers within the notoriously difficult 18-36-year-old market.

HND Graphic Design students Jonathon Walton, Alistair Kerr, Isabel Alonso, Alaina Macri from Edinburgh Zoo, Sharon Simpson from Edinburgh Zoo, and mentor Jennifer Wood from Rapp Advertising Agency.

HND Graphic Design students Jonathon Walton, Alistair Kerr, Isabel Alonso, Alaina Macri from Edinburgh Zoo, Sharon Simpson from Edinburgh Zoo, and mentor Jennifer Wood from Rapp Advertising Agency.

The students involved were tasked with pitching their concepts to the zoo’s marketing team in the lecture theatre in the Budongo Trail at Edinburgh Zoo.

During the pitch, the marketing team was treated to an array of inspiring ideas to promote the zoo to the target market, including a guerrilla marketing campaign with a ‘Spot the Onesie’ monkey competition around the city and a ‘Clean up after your Rhino’ advertisement.

In the end, the winning team was Alistair and Team Rapp who impressed Edinburgh Zoo with their gaming app for smart phones.

Alistair, 22, told us: “Our idea was to turn the experience of being in the zoo into an augmented reality game for the visitor called ‘Zoo Island’. The main aim of the game is to capture poachers as they explore the zoo.

“We really wanted to tie in an entertaining game with interesting facts you can pick up at the zoo.

“It was a great project to work on. We answered the design brief perfectly and managed to integrate education and the ethical ethos behind the zoo into a fun game.”