A CAMPAIGN has been launched urging parents to spend more time interacting with their children.
Experts say such action is particularly important during the first three years of their lives.
Parents and carers across the Borders and throughout Scotland are being urged by experts to back Holyrood’s Play, Talk and Read initiative.
A spokesman for the Scottish Government said that recent research shows that during those first three years, 75 per cent of brain growth is complete and an estimated 50 per cent of our language is in place.
And they say that studies have also shown that parents who talk to their tots a lot, can increase the amount of words they know by as many as 250 by the time they reach two.
Sue Palmer, a literacy expert and Chair of the Scottish Play Policy Forum commented: ‘’With so many pressures on parents these days, it is easy to lose track of what wee ones need to grow up bright, balanced and resilient.
“This Play Talk Read initiative sums it up. From the moment they are born, children need real-life play and fun activities to develop their physical coordination and control.
“They need mum and dad to talk to them about every-day events to develop their language and social skills. And, they need stories, rhymes and songs to lay the foundation for success at school.”
And experts say simple things such as singing Humpty Dumpty, kicking a ball around the park with dad, or colouring in, can have a huge impact on a child’s capacity to learn as well as influencing their social behaviour and opportunities in life.
For more play ideas, hints and tips on how to keep little ones stimulated and to find some interactive fun, visit the Scottish Government’s Early Years website www.playtalkread.org