Borders shoppers have been tempted with fresh, tasty Scotch lamb as part of a brand new initiative from Quality Meat Scotland (QMS), NFU Scotland and the National Sheep Association Scotland.
The initiative has focused on ‘Love Scotch Lamb Weekend’ and local farmers along with the stunning Miss Scotland, Ellie McKeating, were out in force to remind the public that Scottish farmers not only produce some of the best tasting lamb in the world, but it’s being reared right here on their doorstep!
To reinforce the message to buy local and embrace Scottish produce, samples of tasty Scotch Lamb were cooked BBQ style and given out for consumers to try.
Along with the sampling events, visitors to a select group of restaurants in the Scottish Borders were encouraged to try some delicious Scotch Lamb. Burts in Melrose, The Auld Cross Keys Inn in Hawick and The Caddy Man in Jedburgh all had special Scotch Lamb menus on offer over the weekend.
Suzie Carlaw, Marketing Controller from Quality Meat Scotland said: “This initiative is a great way to show people that Scotch Lamb isn’t just for a Sunday roast - it can be eaten any day of the week.
“Its versatility and ease of cooking means that even a busy working mum can still cook a Scotch Lamb dinner mid-week with no fuss. There may be some shoppers who have never tried Scotch Lamb before or have never considered it as an option when cooking. We want to get them to give it a go and see for themselves just how delicious it tastes.”