Borders knitwear firm Lyle & Scott has teamed up with students at a leading arts college in support of this year’s Wool Week (October 14-20).
Students at Central Saint Martins College of Art and Design in London were asked to design a wool jumper for Lyle & Scott, with the winning garment going on sale in the company’s newly-opened flagship store in Carnaby Street this week.
The winning design, by Kate Annis, has been manufactured at Hawick Knitwear and hit the high street and Lyle & Scott’s website on Monday.
Five per cent of the £160 retail price will go back into fashion education programmes across the UK.
Throughout the design process the students were asked to consider this year’s theme ‘knitwear traditions of the British Isles’, as well as Lyle & Scott’s brand identity.
Carolyn Massey, head of design for Lyle & Scott, said: “It has been fantastic to work with the institution that is Central St Martins on this Wool School project.
“This is the first time they have taken part in Wool Week and it was great working with the students. The quality of the entries was so high.”
The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool.
The project promotes products to a national audience, which helps to support and encourage growth to the wool industry.
Run by a coalition of industry groups convened by the patron, HRH The Prince of Wales, the campaign works to encourage consumers through exciting fashion, interiors and design-led activities, centring around Wool Week.
Richard Martin, brand director of Lyle & Scott, said: “British wool and manufacturing is part of Lyle & Scott’s 139-year-old DNA.
“We have increased the number of collections that include Made in Scotland product for spring/summer 2014 and autumn/winter 2014.
“As well as having an emotional relevance in the UK it has huge distribution and marketing currency in overseas and emerging markets. This, coupled with the brand’s royal warrant, dictates that Made in Scotland product will be at the forefront of global expansion.”