A Jedburgh restaurant has teamed up with NFU Scotland, Quality Meat Scotland and the National Sheep Association to promote Scottish lamb.
The three-month long ‘Wham Bam Thank You Lamb’ campaign is aimed at encouraging consumers to understand the versatility, simplicity and speed of cooking with lamb.
Supporting the campaign is Ross Horrocks, the owner and chef of The Caddy Mann Restaurant at Mounthooly, between Jedburgh and Crailing
Ross has devised some imaginative dishes using a variety of different cuts of lamb and is running a ‘Love Lamb’ menu until September 6.
He said: “My aim is to show people that Scottish lamb can be both easy, economical and very versatile.
“The Scots eat much less lamb per capita than anywhere else in the UK so we are encouraging them to make Scotch Lamb a regular purchase by tempting them with different dishes that can easily be cooked at home.”
Some of the dishes on his menu will include pulled lamb flank in plum and ginger sauce with spring onion, cucumber and fried Chinese pancakes, lamb heart shepherds pie, and sticky shoulder ribs with honey and mint glaze - and that is just for starters.
Moroccan spiced lamb neck fillet tagine and slow baked rolled shoulder with crab apple and mint gravy, will feature as main courses.
All of the food on the menu is sourced locally and Ross is well known in the area for dealing direct with local farms, butchers and game estates.
The campaign will feature billboard, press and radio advertising as well as online and in-store activity.
Suzie Carlaw, marketing controller at Quality Meat Scotland, said the vision is for Scots of all ages having Scotch lamb in their “every-day meal repertoire”.
Sybil McPherson, chair of the National Sheep Association Scotland, said: “The NSA are proud to part of this opportunity to promote Scotch lamb and to emphasise the importance to the environment and the rural economy of the production of sheep in the hills.”