Berwick’s Donald wins national award

Donald Macpherson of Well Hung and Tender beef
Donald Macpherson of Well Hung and Tender beef
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BERWICK farmer Donald MacPherson has won a prize for applying what he learned on a travel fellowship to boost business and help the industry.

The entrepreneur, who created the Well Hung and Tender beef brand, was presented with the Steven and Gill Bullock Award for innovation at the annual Nuffield Scholarship conference in Cardiff last week.

Donald used his 2002 Nuffield award to travel to Australia and the USA looking at improving beef quality.

He said: “I’m really honoured. I knew Steven Bullock (former Nuffield director) and he was a big help to me when I was doing my Nuffield, he was such a good guy. I wasn’t expecting it.”

The award recognises those who have used the travel award to develop their business, innovate and contribute to industry.

Donald continued: “The Nuffield Scholarship was massive to me. I got the opportunity to find out about the eating quality of beef and put that into practice for Well Hung and Tender, which allowed me to grow the business. It gives you a lot of confidence.”

The business has expanded into outdoor catering experiences, from the Well Hung and Tender Burger Bar to Cajun Moon, Wicked Pizza, Cult Coffee, the Cheesesteak Factory, OMG ... Donuts and Betty Goes to Mexico Mexican.

Donald’s wife Sarah continues to sell meat under the Well Hung and Tender banner at the Edinburgh Farmers Market.

The family farm 90 acres at Castle Hills and have 15 Aberdeen Angus breeding cows.