Superfast broadband has touched down in Melrose as part of a £410million scheme to have 95 per cent of the country connected by 2017.
The installation of a new broadband cabinet has enabled many homes and businesses in the town to access fibre broadband.
The council contributed £8.4m towards the £410m Digital Scotland Superfast Broadband partnership, which will see further work across the region.
Councillor Stuart Bell, executive member for economic development, said : “It is vital that homes and businesses in rural parts of Scotland such as the Scottish Borders get a communications infrastructure that matches the offer in our cities.
“That is why Scottish Borders Council has put £8.4m of local funding into the superfast broadband rollout.
“Our beautiful scenery, and great towns and communities like Melrose attract visitors and businesses and new residents to come to the Borders; but they need and deserve the best communications capability.”
Mr Bell added: “The citizens of Melrose will be able to subscribe to these services from today and it can’t come soon enough for the rest of the Scottish Borders.”
Liz Mallinson, BT Scotland fibre programme director, said: “This is a big day for Melrose as fibre broadband arrives in the town, bringing with it so much opportunity for local folk and businesses.”
In total, more than three quarters of a million homes and business premises are expected to benefit from the Digital Scotland Superfast Broadband initiative.