Active Kids is back at Sainsbury’s Kelso. Customers can collect vouchers in store until May 3 to help registered schools, groups and clubs across Roxburghshire/Berwickshire get sports and cooking equipment, and experiences.
Customers receive a voucher for every £10 they spend in supermarkets, and one for every £5 they spend in convenience stores.
Over the years the scheme has expanded to help inspire healthy eating for children and includes items of cooking equipment to get them involved. There is also a range of free Cooking and Nutrition Toolkits – endorsed by the British Nutrition Foundation. They are available to teachers to help children learn about a balanced diet.
This year the scheme has a new strand to it, the Taste Buddies Challenge has been introduced to help parents try new foods with their children.
Youngsters who enjoy a wider variety of foods are more likely to enjoy a healthy balanced diet. The challenge will encourage children across the UK to broaden their diets by trying a wider variety of foods by going on a flavour-inspired tasting adventure.
Using research to find out key food groups that children typically struggle with, Sainsbury’s has identified five gateway foods, using the five key taste areas, which will help parents introduce their children to these tricky food types. It found that more than 50% of children are more likely to try new foods when they help cook it themselves. Helpful toolkits are available on the Active Kids website.